How to Make the Most of Instagram for Your Real Estate Company?
Instagram has become a vital area for businesses across all industries to focus their marketing efforts as one of the world’s fastest-growing social media networks. Brands can express themselves and communicate stories in a visual, interactive, and engaging way while interacting with their target audience.
Instagram is a tool that every real estate agent and broker should have in their marketing arsenal. With over 500 million daily users, Instagram may quickly turn into a gold mine for generating leads and growing your company.
Whether you already have an Instagram account for your real estate business or plan to start one as part of your overall social media marketing strategy, here are some pointers to help you get the most out of it.
Recognize your target market.
Knowing who your audience is and what material they want from you is one of the most critical aspects of any marketing campaign. Instagram Insights provides statistics on your content, activity, and how your audience reacts to your business, allowing you to better understand your followers.
Find out when they engage the most with your material, who likes and saves it, and even statistics on individual pieces, such as who linked through to your profile. Not only will you be able to see particular demographics about your audience, but you’ll also be able to figure out how and when to modify your content for this platform. After all, you want to provide content that will entice your audience to return for more.
Bonus point! To use Instagram Insights, make sure you have a “Creator” or “Business” account set up or switched to.
Distribute Educational Materials
A real estate agent’s employment does not begin or end with a sale. In fact, running a successful business takes far more than a thorough understanding of your industry and a well-written listing description. Yes, you’re there to assist buyers and sellers with property purchases and sales, but you should also seek to establish yourself as a resource that your audience can rely on.
Don’t know where to begin? Check out RISMedia’s ACESocial, a service that delivers tailored consumer real estate and lifestyle content to your social media feeds, keeping you top of mind. Agents may now use the new Instagram function to share videos, infographics, and even links to publications that highlight their expertise. Executive and Premium accounts have access to this service for free.
By sharing instructive content, you’re giving a valuable service not only to your current clients but also to a larger audience of potential customers. This is especially true for agents who specialize in a certain area, such as luxury homes, house staging, or renovations. You will stand out and rapidly become a go-to source if you can give useful and instructional information about a specific topic, area, or another industry niche..
Engage and entertain your audience.
You’re there to connect with prospects and leads, just like any other social media network. You don’t stand a chance if you don’t engage in dialogue. Responding to comments, sending direct messages, and conducting Instagram Live Q&A sessions are all ways to stay connected on Instagram.
Real estate brokers can use Stories and IGTV to publish films like virtual walk-throughs, home-buying tips, and other instructional content. Face-to-face talks, which are a wonderful way to create trust and preserve your reputation as a hands-on resource, are also possible with these capabilities. You can also use stories to conduct polls, allowing your audience to connect with your profile while also demonstrating your interest in what these possible customers are looking for in an agency.
Because Instagram is such a visual platform, you’ll want to make sure that your stories, IGTV, and photographs and videos are all visually appealing and amusing. Of course, you want your audience to be aware of your services and eventually seek them out, but you also don’t want to bore them with sales pitches.
Bring Attention to Your Company
You’re on Instagram to promote yourself and your services, as well as to build relationships that could lead to money. Use this platform to promote your company, whether it’s a new listing, a walkthrough of a for-sale home, or a link to your website where prospects can learn more about you and your company.
With specific tools like LinkTr.ee, you can add links to your Instagram bio to direct prospects to your website, listings, market and community information — or even other social networks. Make sure to mention these URLs in captions on posts, articles, or direct messages to your followers.
Choose a handful of your best, eye-catching listing photographs to share to promote listings. Include any distinctive or “sellable” qualities in the home, such as an upgraded kitchen, a huge backyard, or a pool, in addition to information from your selling description. Take it a step further by hosting live virtual home tours on IGTV or pre-recording them for later sharing on your stories. This will give your viewers a relaxed and entertaining look into your home. You can also answer queries in real-time while live, which will increase your involvement.
Be sincere and genuine.
You may come across as dishonest if you continuously brag about your company and services. At the end of the day, you are a human being, and your audience, particularly the Instagram demographic, wants to see that. Make sure to include relatable and engaging stories in your content strategies, such as customer highlights, community events, and even a few selfies or personal accomplishments. Maintain a professional demeanor, but don’t be afraid to have a little fun and show off your personality!
These suggestions will help you maximize the potential of one of the most popular social networks today, whether you’re wanting to join Instagram for your real estate firm or you’re looking to freshen up your strategy to acquire more leads and enhance engagement. Don’t miss out on a chance to expand your business, boost online engagement, and generate more leads!
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